Can I Get a Better Price If I Buy Directly from the Insurer?
Thankfully, no. Life insurance prices are fixed by law and are subject to the insurance carrier and the state’s department of insurance approval. If that were the case, brokers, agents, and the insurance companies couldn’t compete ethically in the marketplace, and consumers would be even more baffled with life insurance.
As a client, you may choose to work with a broker because he can shop all companies and offer you the best one for your situation. Besides, a broker doesn’t charge a fee because he gets paid by the insurance carrier.